Copywriter 2.0: What it Means

Copywriter 2.0 Concept Introduced

Copywriter 2.0 is the buzzword since the re-launch of the Internet as Internet 2.0. Yet, what is the key differentiator with AldricTinker.com?

In a nutshell, being a Copywriter 2.0 means the Copywriter’s roles include:-

• Overall brand management by maintaining consistency and compliance to the Client’s needs aimed at long term expansion and growth;
• Conceptualisation of marketing & PR campaigns suitable for online and offline media;
• Recommendation of professionals necessary to execute the projects at cost-effective rates – cost effectiveness includes in terms of time, energy, money and resources;
• Execution of copywriting projects commissioned consistent with the Client’s brand.

 

How does a Copywriter 2.0 Conduct Business?

The term Copywriter 2.0 is meant to reflect Internet 2.0. Internet is equated with cost-effectiveness when used right.

Here are how Copywriters 2.0 conduct business:

• Portfolio: Available on websites and blogs;
• Communication: Instant Messaging, E-mails, text messaging, phone calls;
• Conferences: Instant messaging, Voice over Internet Protocol (VoIP);
• Payment: Internet Banking, PayPal etc;
• Branding: Article marketing & e-book marketing;
• Physical files: Courier services, TT.

 

For example, if you really need a conference or meeting, I would recommend using Instant Messaging software like Skype or MSN Messenger.

As far as contracts are concerned, irrespective of where the Client may be, the laws binding the contract shall be the laws enforced in Malaysia. Terms and conditions to the contract are as stated in the respective website’s terms of service.

Benefits of Working with Copywriter 2.0

As you may have noticed, Copywriters 2.0 work at a minimal cost basis. In the words of budget airlines, frills-free copywriting.

Instantly you’ll save time, money and energy, especially in terms of travel. Geographic limits become obsolete.

 

Finding the Diamond among the Glasses

Your mind may be screaming “Risky! Risky! Risky!” My only answer to that is: reduce the risk! Have a mechanism for you to screen.

You may want to find for someone who has handled many projects, and delivering them, using the methods above.

In my experience, I’ve done a major translation job worth RM2250 without having to meet the client. For a span of over 7 months, I worked with an advertising agency 296km away. Like the translation job, I never met them in that span.

So even if you’re not engaging me, for whatever reason, you may want someone who has this similar credentials.

 

 

Best regards & God bless!

 

Aldric Tinker

Copywriter 2.0

http://www.aldrictinker.com

Co-Author of NLP for Online Marketing and the People Behind It: Download for free at http://jevince.com/NLPOnlineMarketing.

 

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Guide to Copywriter 2.0: 3 Ways to Cost-Effective Communication

Since 2004, Web 2.0 Conferences have been held annually. It’s the buzzword among social media/Internet marketing enthusiasts. Basically what Web 2.0 symbolises is “change”. Internet alone isn’t a static creation. Even more so for the users.

Copywriters 2.0 (sing. Copywriter 2.0) are copywriters who have adapted to the 2.0 ecology. Usually they are Generation Xs and Generation Ys copywriters who are impatient yet determined to achieve. They harness the power of technology to get the work done cost effectively.

What is meant by “cost effectively”? Your communication:

• Saves time;
• Saves money;
• Saves energy.

As a copywriter 2.0, here are the 5 techniques I used with my clients:

1. E-mail communication;
2. Text messaging/short messaging system;
3. Phone calls
4. Instant messaging; and
5. Voice Over Internet Protocol (VoIP).

If you need to send a bundle of document, send it via e-mail! A Copywriter 2.0 will access it, print it and refer to it.

Through e-mail, your copywriter 2.0 already have a reference he can access easily.

For a course of over 7 months, I managed to work with a Client half way across the country! So, as a person looking for a copywriter, find a Copywriter 2.0!

 

___________________________________________________________

ALDRIC TINKER, founder of Aldric Tinker & CreateChange, is a Certified Neurolinguistic Programmer, trained by William Horton, Psy. D., of the National Federation of Neurolinguistic Psychology. Aldric conducts Life and Executive Coaching sessions in addition to speaking engagements.

 

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NLP-Hypnosis: We Are Family!

Born in a Seminar Room…

During the introduction of me as a Certified NLP Practitioner and Professional Freelance Copywriter by my good friend Vincent Cheng, Founder of JeVince and Malaysian Business Network, during his Sales 2.0 Marketing 2.0 Workshop prompted a participant to speak on the relationship of NLP and Hypnosis how the two are not related. He expressed how his trainer, also mine, is bad at it and too academic.

For the purpose of this entry, I’ll focus on the relationship between neurolinguistic programming and hypnosis. What’s the nexus?

Beginnings of Neurolinguistic Programming (NLP)

Richard Bandler, then Psychology Student at the University of California, Santa Cruz, joined followers of John Grinder, then associate professor of linguistics at the same varsity, reputedly the youngest in the States at the time.

The two became friends and began fusing their interests and skills and began studying the works of Virginia Satir (mother of Family Therapy) and Fritz Perls (founder of Gestalt Therapy). With the materials at hand, they studied the two for the reasons of their successes. Through a friend, the co-founders of neurolinguistic programming stumbled upon the work of Milton Erickson, MD, Grandfather of Hypnosis.

They were so engrossed with this general practitioner’s works on hypnosis. They incorporated Ericksonian work into NLP.

NLP From the Eyes of Clinical Hypnosis

In Clinical Hypnosis, there are fundamentally three approaches to hypnosis:

• Autocratic: The autocratic approach is telling the Patients (LCCH/BSCH term for ‘Client’) on what to do. Close your eyes. Think of a time when you were…
• Permissive: Patients are ‘invited’ to close their eyes. Whenever you are ready, close your eyes…
• Non-Traditional: Non-traditional methods depart from the two. Non-traditional uses natural occurring hypnotic states to create the change. Briefly, you and I enter hypnotic trances everyday: when we’re day dreaming, concentrated in work, engrossed in reading books, etc.

Where does Clinical Hypnosis put NLP? You can almost guess it – non-traditional.

Ericksonian Influence is “Apostolic Succession” in NLP: Past, Present and Future

Erickson’s work incorporated by the Co-Founders of NLP into this new field of personal change lays the hands on NLP. There are NLP trainers and practitioners who write out that Bandler and Grinder went to meet Erickson, who endorsed their work.

Since its conception in the 1970s, NLP expands and grow because of those who carry on the torch.

Depending on the pre- or post-NLP training of your practitioner, you will see traces of NLP amidst what they bring onto the table.

Just as my trainer, William Horton, Psy. D., is trained in Hypnosis (Dr. Horton is a Certified Hypnotherapist, National Guild of Hypnosis/NGH & International Association of Counsellors and Trainers/IACT), I am doing the same. As a student of the International Certificate in Clinical Hypnosis conducted by the London College of Clinical Hypnosis Malaysia, I’m bringing back hypnosis into NLP as I practice it.

In addition to conducting NLP therapies and coaching, I use my NLP-hypnosis in my copywriting and speechwriting.

At the end of the day, NLP in inseparable from Hypnosis. No matter how far down the line you may be from John Grinder and Richard Brandler, or you got your line through NLP Gurus Tony Robbins, Tad James, Steve Andreas and more, NLP will trace its roots back to hypnosis.

 

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Discover How You Can Learn Faster, Cheaper and Easier for Long-Lasting Results!

Did you know you can take something out from a workshop or course in a fraction of the time? Many excellent trainers apply accelerated learning into their programs and both organisers and participants are amazed by the results!

Accelerated learning, as the name implies, means faster learning and comprehension in addition to long term results.

As you grow, you have experienced accelerated learning along the way. It’s the time when you manage to understand and grasp the concepts, principles and applications as soon as you read it – and still remember it.

Children constantly enter and exit accelerated learning states. When in this mental state, children will remember what they learn and will most probably apply it.

Ironically, instead of learning to use accelerated learning, our education system systematically casts it further away from us by recognising one form of learning instead of a holistic approach. Instead of being allowed to explore, be curious and imagine, we were taught to sit down, be quiet and pay attention. Sure it works for some, but not for others. But to explain this phenomenon, those who cannot learn in that ‘intellectual’ manner are given many labels which results in attacks to their self-esteem.

How does accelerated learning benefit you or your organisation?

Consider these:

• Learning at a fraction of the usual time;
• Active participation and holistic comprehension of the subject matter;
• Long term retention of the information or knowledge;
• Shorter learning curve;
• And many more underlying possibilities!

But that’s not all!

Excellent neurolinguistic programmers and coaches can help you enter and apply accelerated learning by recognising your learning style, work with you in getting yourself grounded so you don’t get overblown by excitement when using accelerated learning! If needed, your neurolinguistic programmer is more than happy to teach you the application techniques so you can enjoy your learning and use it longer!

Imagine the satisfactory results as you apply accelerated learning endlessly and enjoy the support of a neurolinguistic programmer. The possibilities are endless!

 

___________________________________________________________ ALDRIC TINKER, founder of Aldric Tinker & CreateChange, is a Certified Neurolinguistic Programmer, trained by William Horton, Psy. D., of the National Federation of Neurolinguistic Psychology. Aldric conducts Life and Executive Coaching sessions in addition to speaking engagements.

Unveiling Aldric Tinker, CreateChange and CreateCopy Logos

Without further ado, I am proud to share with you the logos for Aldric Tinker (the Business), CreateChange and Create Copy.

Inspired by the soaring phoenix, Mohd. Izwan Ismail designed this logo especially for the use of Aldric Tinker, present and future divisions as well as incorporation of the business at a later stage.

 

Discover How You Can Lift Your Mood After the Ladder Falls on You

Growing up and going through life is like a journey. A journey you begin from the day you were conceived. A journey which will only end for you the moment you release that last breath. Like any other journey you make, your life’s journey is not spared from the usual weathers: rain, shine, hail, snow, windy and more. Yet as much as you enjoy the journey, you are bound to enter periods of down time; thunderstorms that just suck the mood out, leaving you disappointed and maybe miserable.

The feeling mixed or on its own, is natural. At a funeral, it’s normal to grieve. Even if you’re not crying your eyes out, it’s still alright. It’s natural for you. It’s how your mind has programmed you to cope with the loss. Similarly when your parents are divorcing or when you failed that paper you put your effort in during your undergraduate years.

In some cases, you may even feel like giving up. What can you do?

Before you decide to give up, even though you feel that the world’s against you, think of the time when you were learning to walk. You can also see yourself through the eyes of a baby, trying to stand and take his or her first step. Sure, you cried when you first fell. But see yourself, determined and optimistic, trying to stand up and walk. Can you feel the determination you, the baby, felt? Your focused tunnel vision, concentrated and optimistic on the thing that you wanted to take. Listen to your shrill of excitement as you take that baby step. Although you clumsily fall down, you are still determined and excited.

After several attempts and falls, see yourself, the baby, successfully taking that first step! All his/her optimism and determination paid off! See how excited you are, the glimmer in your eyes. Listen to the accomplishment resonating in your happy cry! Feel that rush of joy crawling and seeping into your body – from your feet, to your ankles, into your calves and then your thighs. See that sensation spreading from your legs all the way up into your body. How, with every breath, the joy, hope and optimism fill your stomach muscles, your chest and your arms. As the euphoria reaches your neck and head, you can’t help but to notice the vibe coming from the baby’s body – your body.

You, the baby, flash that smile and clap your hand. You’re all revved up and excited to push forward and live another day. You are alive!

You keep the beautiful memories of the journey radiant and harmonically loud!

Here you are, today, standing on the road – your journey. Before you maybe crossroads, to roads diverged in an amber wood, straight or winding, you conclude that what’s important is that you push forth and forward. Sharing the strong and comforting glow, vibe and harmony coming from inside you with those you may meet.

Even if there’s a thunderstorm when you’re on the road, after a short while, look up. See the silver lining behind the cloud. Feel the cool earth under your feel as you smell the freshness of the air – under the bright rainbow arcing over you.

Every time you find yourself on the road from a fall, remember how it was when you took that first baby step. You’d feel better and optimistic before you know it.

Sexual orientation can't be changed through therapy: American Psychological Association

by Sylvia Tan

Avoid telling clients they can change their sexual orientation through therapy or other treatments, the world's largest association of psychologists tells mental health professionals.

Mental health professionals should not tell gay clients they can become straight through therapy or other treatments, says the American Psychological Association in a press statement released on Aug 5.

The Washington-based association, which represents more than 150,000 members, presented a 138-page report at the group's annual meeting in Toronto, Canada on Wednesday.
The "Resolution on Appropriate Affirmative Responses to Sexual Orientation Distress and Change Efforts" also advises that parents, guardians, young people and their families avoid sexual orientation treatments that portray homosexuality as a mental illness or developmental disorder and instead seek psychotherapy, social support and educational services "that provide accurate information on sexual orientation and sexuality, increase family and school support and reduce rejection of sexual minority youth."
"Contrary to claims of sexual orientation change advocates and practitioners, there is insufficient evidence to support the use of psychological interventions to change sexual orientation," said Judith M. Glassgold, chairwoman of the task force that presented the report.
"At most, certain studies suggested that some individuals learned how to ignore or not act on their homosexual attractions. Yet, these studies did not indicate for whom this was possible, how long it lasted or its long-term mental health effects. Also, this result was much less likely to be true for people who started out only attracted to people of the same sex."
The association said some research suggested that efforts to produce change could be harmful, inducing depression and suicidal tendencies.
The 6-member task force examined the peer-reviewed journal articles in English from 1960 to 2007, which included 83 studies. Most of the studies were conducted before 1978, and only a few had been conducted in the last 10 years. The group also reviewed the recent literature on the psychology of sexual orientation.
"Unfortunately, much of the research in the area of sexual orientation change contains serious design flaws," Glassgold said. "Few studies could be considered methodologically sound and none systematically evaluated potential harms."
The association urged proponents of reparative therapy (also known as the ex-gay movement), many of whom are known to be aligned with Christian-based beliefs or groups, to consider multiple options, which could include celibacy and switching churches, for helping clients live spiritually rewarding lives in instances where their sexual orientation and religious faith conflict.
Two of the largest organisations in the world promoting reparative therapy are Focus on the Family through its Love Won Out programme and Exodus International with an affliated network of groups internationally whose chief message is “freedom from homosexuality through the power of Jesus Christ.”

Rev Steve Parelli (right) and his partner of 12 years Jose Ortiz are slated to give two talks about Christianity and homosexuality in Cheras, Malaysia and Bangkok on Aug 13 and Aug 28 respectively.

Reverend Steve Parelli of the MCC (Metropolitan Community Churches) in New York, who describes himself as ex-ex-gay, says the news should not come as a surprise to the evangelical ex-gay supporters who have read the books of the ex-gay writers themselves; some of whom including ex-gay leader Andrew Comiskey who himself revealed that he continues to "lust" after men even after 20 years of marriage to a woman. [For details, click onto the 'Ex-Gay Ministries in their very own (sorry)' link below.]
Speaking with Fridae in Singapore where he is on a Southeast Asian tour speaking tour and meeting with evangelical churches, Rev Parelli highlighted that the evangelical ex-gay movement in fact  "does not, in the fine print, claim to change sexual orientation."
"To be clear, the evangelical ex-gay movement uses catch words like 'ex-gay,' 'healing,' 'coming out of homosexuality.' But it is a bait-and-switch sell. Upon close examination of what the evangelical ex-gay movement teaches, any one who will give a simple read of their major writings will see that the evangelical ex-gay movement is teaching 'behaviour modification' not change of one's sexual orientation. The evangelical 'ex-gay' leaders teach in their writings that the 'change' they are talking about is a life-long process that involves multiple disciplines from accountability to rigorous spiritual disciplines.
"This is obviously not change," says Rev Parelli who is the Executive Director of Other Sheep, a worldwide volunteer, non-profit ecumenical Christian organisation with a mission to empower sexual minorities.
Glassgold's advice: "We recommend that psychologists be completely honest about the likelihood of sexual orientation change, and that they help clients explore their assumptions and goals with respect to both religion and sexuality."

A copy of the task force report may be obtained from http://www.apa.org/pi/lgbc/publications/therapeutic-response.pdf.

Related Links

• APA press statement: Insufficient evidence that sexual orientation change efforts work
• Other Sheep
• MCC (Metropolitan Community Churches)
• Ex-Gay Ministries in their very own (sorry) words

Related Articles on Fridae

• inside reparative therapy
• singapore government awards S$100,000 grant to group with ex-gay affiliation
• why fund a ''disguised religious cause''? PLU demands answers
• liberty league's S$100,000 funding raises questions
• religious fundamentalists, science and silence
• fallen gay-bashing evangelist to undergo ex-gay 'therapeutic restoration'
• public dialogue on christian perspectives on homosexuality, may 10, singapore
• not sure whether 'ex-gay' exists: alan chambers, president of exodus international
• ex-gay watch group warns of ''politically motivated'' study