During lunch on Saturday, Dr. William Horton, Niza, Phillip and myself sat at the table in the Best Western Premier Seri Pacific Hotel in Kuala Lumpur. Amidst the aromatic restaurant coming from the buffet, we were talking about rates and professionalism continuing a remark Dr. Horton made.
When he was approached by a client who wanted to improve a particular skill, he paused for a moment. He looked at this person and tried asking one question he never asked before: if you get this result, what’s it worth to you?
Relating back to my experience, I have held back much of my potential ‘for the sake of gaining experience’. While my copywriting idol, Robert Bly, wrote in his book Secrets of a Freelance Writer – How to earn $100,000 or more that pricing is important. To charge peanuts, you get exactly peanuts. If you charge peanuts, your clients will see and feel that you are too insignificant to be bothered with. Here you will start to hear the little Critic in your head bashing you up.
My NLP Master Trainer’s insight reinforced a new belief I embraced after reading T. Harv Edgar’s Secrets of a Millionaire: I choose to be paid for my results.
So, what’s my stance on fees? How much do I charge for writing a script or a speech, a brochure or a flyer, a blog or other copywriting jobs, you have to know how much is it to you.
Before you answer that, think about it: what do you want by hiring me? What does that do for you? What does hiring me do for you? How would you feel and see when you do? What will you hear when you allowed one NLP Practitioner, trained by an FBI-trained U.S. Army veteran renowned Master Trainer of NLP, take up the job? Don’t think of how you personally can benefit from this experience – it is company or organisation sponsored!
So, what is your project worth to you?
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