Copywriter 2.0 Concept Introduced
Copywriter 2.0 is the buzzword since the re-launch of the Internet as Internet 2.0. Yet, what is the key differentiator with AldricTinker.com?
In a nutshell, being a Copywriter 2.0 means the Copywriter’s roles include:-
- Overall brand management by maintaining consistency and compliance to the Client’s needs aimed at long term expansion and growth;
- Conceptualisation of marketing & PR campaigns suitable for online and offline media;
- Recommendation of professionals necessary to execute the projects at cost-effective rates – cost effectiveness includes in terms of time, energy, money and resources;
- Execution of copywriting projects commissioned consistent with the Client’s brand.
How does a Copywriter 2.0 Conduct Business?
The term Copywriter 2.0 is meant to reflect Internet 2.0. Internet is equated with cost-effectiveness when used right.
Here are how Copywriters 2.0 conduct business:
- Portfolio: Available on websites and blogs;
- Communication: Instant Messaging, E-mails, text messaging, phone calls;
- Conferences: Instant messaging, Voice over Internet Protocol (VoIP);
- Payment: Internet Banking, PayPal etc;
- Branding: Article marketing & e-book marketing;
- Physical files: Courier services, TT.
For example, if you really need a conference or meeting, I would recommend using Instant Messaging software like Skype or MSN Messenger.
As far as contracts are concerned, irrespective of where the Client may be, the laws binding the contract shall be the laws enforced in Malaysia. Terms and conditions to the contract are as stated in the respective website’s terms of service.
Benefits of Working with Copywriter 2.0
As you may have noticed, Copywriters 2.0 work at a minimal cost basis. In the words of budget airlines, frills-free copywriting.
Instantly you’ll save time, money and energy, especially in terms of travel. Geographic limits become obsolete.
Finding the Diamond among the Glasses
Your mind may be screaming “Risky! Risky! Risky!” My only answer to that is: reduce the risk! Have a mechanism for you to screen.
You may want to find for someone who has handled many projects, and delivering them, using the methods above.
In my experience, I’ve done a major translation job worth RM2250 without having to meet the client. For a span of over 7 months, I worked with an advertising agency 296km away. Like the translation job, I never met them in that span.
So even if you’re not engaging me, for whatever reason, you may want someone who has this similar credentials.
Best regards & God bless!
Aldric Tinker
Copywriter 2.0
Co-Author of NLP for Online Marketing and the People Behind It: Download for free at http://jevince.com/NLPOnlineMarketing.
Posts
