Copywriter 2.0: What it Means

Copywriter 2.0 Concept Introduced

Copywriter 2.0 is the buzzword since the re-launch of the Internet as Internet 2.0. Yet, what is the key differentiator with AldricTinker.com?

In a nutshell, being a Copywriter 2.0 means the Copywriter’s roles include:-

• Overall brand management by maintaining consistency and compliance to the Client’s needs aimed at long term expansion and growth;
• Conceptualisation of marketing & PR campaigns suitable for online and offline media;
• Recommendation of professionals necessary to execute the projects at cost-effective rates – cost effectiveness includes in terms of time, energy, money and resources;
• Execution of copywriting projects commissioned consistent with the Client’s brand.

 

How does a Copywriter 2.0 Conduct Business?

The term Copywriter 2.0 is meant to reflect Internet 2.0. Internet is equated with cost-effectiveness when used right.

Here are how Copywriters 2.0 conduct business:

• Portfolio: Available on websites and blogs;
• Communication: Instant Messaging, E-mails, text messaging, phone calls;
• Conferences: Instant messaging, Voice over Internet Protocol (VoIP);
• Payment: Internet Banking, PayPal etc;
• Branding: Article marketing & e-book marketing;
• Physical files: Courier services, TT.

 

For example, if you really need a conference or meeting, I would recommend using Instant Messaging software like Skype or MSN Messenger.

As far as contracts are concerned, irrespective of where the Client may be, the laws binding the contract shall be the laws enforced in Malaysia. Terms and conditions to the contract are as stated in the respective website’s terms of service.

Benefits of Working with Copywriter 2.0

As you may have noticed, Copywriters 2.0 work at a minimal cost basis. In the words of budget airlines, frills-free copywriting.

Instantly you’ll save time, money and energy, especially in terms of travel. Geographic limits become obsolete.

 

Finding the Diamond among the Glasses

Your mind may be screaming “Risky! Risky! Risky!” My only answer to that is: reduce the risk! Have a mechanism for you to screen.

You may want to find for someone who has handled many projects, and delivering them, using the methods above.

In my experience, I’ve done a major translation job worth RM2250 without having to meet the client. For a span of over 7 months, I worked with an advertising agency 296km away. Like the translation job, I never met them in that span.

So even if you’re not engaging me, for whatever reason, you may want someone who has this similar credentials.

 

 

Best regards & God bless!

 

Aldric Tinker

Copywriter 2.0

http://www.aldrictinker.com

Co-Author of NLP for Online Marketing and the People Behind It: Download for free at http://jevince.com/NLPOnlineMarketing.

 

Technorati Tags: Malaysian Copywriter 2.0,cost-effective copywriting,online copywriter,web site copywriting,internet copywriting,online copywriting,professional copywriting,professional copywriter,hire a copywriter,copywriter roles

Guide to Copywriter 2.0: 3 Ways to Cost-Effective Communication

Since 2004, Web 2.0 Conferences have been held annually. It’s the buzzword among social media/Internet marketing enthusiasts. Basically what Web 2.0 symbolises is “change”. Internet alone isn’t a static creation. Even more so for the users.

Copywriters 2.0 (sing. Copywriter 2.0) are copywriters who have adapted to the 2.0 ecology. Usually they are Generation Xs and Generation Ys copywriters who are impatient yet determined to achieve. They harness the power of technology to get the work done cost effectively.

What is meant by “cost effectively”? Your communication:

• Saves time;
• Saves money;
• Saves energy.

As a copywriter 2.0, here are the 5 techniques I used with my clients:

1. E-mail communication;
2. Text messaging/short messaging system;
3. Phone calls
4. Instant messaging; and
5. Voice Over Internet Protocol (VoIP).

If you need to send a bundle of document, send it via e-mail! A Copywriter 2.0 will access it, print it and refer to it.

Through e-mail, your copywriter 2.0 already have a reference he can access easily.

For a course of over 7 months, I managed to work with a Client half way across the country! So, as a person looking for a copywriter, find a Copywriter 2.0!

 

___________________________________________________________

ALDRIC TINKER, founder of Aldric Tinker & CreateChange, is a Certified Neurolinguistic Programmer, trained by William Horton, Psy. D., of the National Federation of Neurolinguistic Psychology. Aldric conducts Life and Executive Coaching sessions in addition to speaking engagements.

 

Technorati Tags: Web 2.0 Marketing,Copywriter 2.0,Malaysian Copywriter,cheap copywriting service,save money on copyywriting,cost-effective communication.

NLP-Hypnosis: We Are Family!

Born in a Seminar Room…

During the introduction of me as a Certified NLP Practitioner and Professional Freelance Copywriter by my good friend Vincent Cheng, Founder of JeVince and Malaysian Business Network, during his Sales 2.0 Marketing 2.0 Workshop prompted a participant to speak on the relationship of NLP and Hypnosis how the two are not related. He expressed how his trainer, also mine, is bad at it and too academic.

For the purpose of this entry, I’ll focus on the relationship between neurolinguistic programming and hypnosis. What’s the nexus?

Beginnings of Neurolinguistic Programming (NLP)

Richard Bandler, then Psychology Student at the University of California, Santa Cruz, joined followers of John Grinder, then associate professor of linguistics at the same varsity, reputedly the youngest in the States at the time.

The two became friends and began fusing their interests and skills and began studying the works of Virginia Satir (mother of Family Therapy) and Fritz Perls (founder of Gestalt Therapy). With the materials at hand, they studied the two for the reasons of their successes. Through a friend, the co-founders of neurolinguistic programming stumbled upon the work of Milton Erickson, MD, Grandfather of Hypnosis.

They were so engrossed with this general practitioner’s works on hypnosis. They incorporated Ericksonian work into NLP.

NLP From the Eyes of Clinical Hypnosis

In Clinical Hypnosis, there are fundamentally three approaches to hypnosis:

• Autocratic: The autocratic approach is telling the Patients (LCCH/BSCH term for ‘Client’) on what to do. Close your eyes. Think of a time when you were…
• Permissive: Patients are ‘invited’ to close their eyes. Whenever you are ready, close your eyes…
• Non-Traditional: Non-traditional methods depart from the two. Non-traditional uses natural occurring hypnotic states to create the change. Briefly, you and I enter hypnotic trances everyday: when we’re day dreaming, concentrated in work, engrossed in reading books, etc.

Where does Clinical Hypnosis put NLP? You can almost guess it – non-traditional.

Ericksonian Influence is “Apostolic Succession” in NLP: Past, Present and Future

Erickson’s work incorporated by the Co-Founders of NLP into this new field of personal change lays the hands on NLP. There are NLP trainers and practitioners who write out that Bandler and Grinder went to meet Erickson, who endorsed their work.

Since its conception in the 1970s, NLP expands and grow because of those who carry on the torch.

Depending on the pre- or post-NLP training of your practitioner, you will see traces of NLP amidst what they bring onto the table.

Just as my trainer, William Horton, Psy. D., is trained in Hypnosis (Dr. Horton is a Certified Hypnotherapist, National Guild of Hypnosis/NGH & International Association of Counsellors and Trainers/IACT), I am doing the same. As a student of the International Certificate in Clinical Hypnosis conducted by the London College of Clinical Hypnosis Malaysia, I’m bringing back hypnosis into NLP as I practice it.

In addition to conducting NLP therapies and coaching, I use my NLP-hypnosis in my copywriting and speechwriting.

At the end of the day, NLP in inseparable from Hypnosis. No matter how far down the line you may be from John Grinder and Richard Brandler, or you got your line through NLP Gurus Tony Robbins, Tad James, Steve Andreas and more, NLP will trace its roots back to hypnosis.

 

Technorati Tags: neurolinguistic programming,nlp,NLP-Hypnosis,hypnosis,hypnotherapy malaysia,Tad James,Tony Robbins NLP Hypnosis Malaysia,nlp training malaysia,clinical hypnosis training malaysia